Promotional Calendars – The Power of Promotional Planners

A number of years back when I was in school, I worked at a student organization office for a major university. Since it had been a work-study job, I had the opportunity to work for a few years while I chased by level. I was majoring in communications, and also this project gave me the chance to put my abilities to work right away.

Business, Business People, Businessman

I found myself writing media releases, public service announcements, and an occasional newspaper article. But the one job that I had that gave me the most satisfaction, was putting together the annual daily planner that we gave to returning and new students when they return to school for the fall quarter.

Post Contents

Power of Promotional Planners

The planner was an immediate hit and had become a tradition in the university. Indoors, it contained valuable advice for students – phone numbers and resources 2021 planners in the Philippines. Since our office coordinated the activities of many student organizations on campus, the school planner served as a valuable organizational recruiting apparatus.

Equally significant, it was an efficient planner that pupils could use to organize their time. It was a very strong promotional tool for our office. And since I had the chance to work in the office for a few years, I managed to see the demand that a well designed promotional planner could create.

Many businesses as well have discovered the real ability of promotional calendars and planners. Promotional planners offer exceptional imprint opportunities, have staying power, will be used by receivers, and when properly planned and themed can develop into an annual tradition that will assure a company’ message remains high in mind.

Few things offer the imprint possibilities of a promotional planner. Where other types of calendars are restricted in the message that they can carry, promotional planners are under no restraint. Based upon the customization options, your message can be taken on every page of a promotional planner, which, depending on the type of planner chosen, could mean an exceptional imprint opportunity for every day of the year.

Few marketing options can boast similar outcomes and give organizations and companies the number of impressions they will receive from a promotional planner.

Promotional planners are similar to daily devotionals because recipients pick them up daily. Because of this, they are around for the entire year. Day in and day out your clients will be picking their planners, jotting notes, preparation meetings, saving telephone numbers, and other pertinent info. Unlike newspapers and magazines, which are discarded on a regular basis, daily planners have a life cycle that typically spans the entire year, unless they are lost or damaged.

You get your greatest yield from a promotional thing when it’s used by your recipient. 1 key quality of promotional partners is that the high likelihood that they will be employed by your client. Clients appreciate items they can employ straight away in their day to day activities. Successful business people are excellent planners.

Finally, just as the partners that I put together in college became an annual tradition, an intriguing, nicely themed planner by your organization or company can become an annual tradition too. If customers start to phone you to ask among your own planners, then you can be sure your past efforts are effective in making certain your company, along with your message, is top of mind.

I have seen some calendars and planners which started out as merely a promotional advertising campaign to build awareness that have risen to astronomical heights. Sometimes, each the promotional planners are spoken for before they are even ordered.


Your company can quickly start to leverage the power of promotional partners. Since we are nearing the close of the year, this is the best time to disperse your planner to customers. And don’t worry, you are not that late. While the earlier the better, I’ve seen promotional planners being dispersed nicely into February. Give them a try. You’ll be pleased you decided to do so.

Next PagePrevious Page
Similar Posts