Search engine optimization (SEO) is a marketing technique to get your website to rank at the top of the search results. It involves various tactics, including organizing your content in a way that search engines understand. It also involves creative thinking and understanding your prospective customer’s needs.
Search engine optimization is a long-term marketing strategy that builds consumer trust over time. It can be divided into two main types: on-page and off-page SEO. On-page SEO involves actions performed on your website, which include content creation, keyword placement, and proper use of headings, meta descriptions, and URLs.
In order to rank in Google, your website should be rich in quality content. Google rewards content that aims to provide value to readers. The unique content you have by SEO Perth, the more likely Google will consider your website. Content that doesn’t meet those requirements is deemed low-quality and manipulative.
Long-tail keywords are keywords that are more specific, often consisting of several words. They are more relevant to your audience and face less competition. An example of a long-tail keyword is “clean air purifiers.” The company’s blog post, “How to Clean an Air Purifier,” holds the top spot in Google rankings for this keyword.